When we say “better than new”
what we mean is that there are substances on the surface of all records from the day they are pressed that negatively impact the sound of even brand new records, and it only gets worse from there as more foreign elements build up, and plays accumulate. Our processes will remove all contaminants from the surfaces of the grooves. Noise in the form of pops and clicks from these contaminants will be eliminated. Additionally, there is a lowering of the general noise floor that you may only realize was there once vanishes.
There may be residual noise from manufacturing imperfections in the walls of the groove, or those caused by scratches or stylus wear. While no cleaning process can repair damaged vinyl or fill in pressing defects, the PVF processes establish a stylus to groove surface interface that is truly "better than new."